Attention crossword nerds everywhere: Google launched its first search-engine-based trivia puzzle today. You can find it at googleaday.com or above the crossword in the New York Times.

It’s an intriguing little web toy that turns the idea of using reference materials from a way to cheat into a way to challenge yourself. Just when you thought Google couldn’t get any cuter.
 
It’s funny to think that, like everything Google makes, Google-a-Day — which is sure to take off, who can resist a scavenger hunt, let alone one hosted by Google? — will be endlessly piling up more and more data about its users as they chase after those clues. Can’t help but wonder what kind of patterns would arise, which thought processes were the most creative, and where they happened.

Even little games can spawn Big Data.